Areez Pirojshaw Khambatta was from Ahmedabad, Gujrat., the CEO of the well-known beverage Rasna, died in Ahmedabad from a heart attack. On November 19, the industrialist, 85, who had had a protracted illness, passed suddenly. In the 1970s, he developed reasonably priced Rasna soft drink packets as an alternative to more expensive soft drink goods. In the nation, 1.8 million retail establishments sell it.
The “I love you Rasna” campaign from the brand’s heyday in the 1980s and 1990s still has a strong memory for Rasna, which is currently the largest maker of mild drinks in the world. Rasna has nine manufacturing facilities, and a robust distribution network across India that includes 26 depots, 200 super stockists, 5,000 stockists, and 900 retailers.
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Early life
As the Commandant of Ahmedabad Home Guards & Civil Defense for 20 years, Shri Khambatta has made significant contributions to Indian industry, business, and most significantly, societal development through social duty.
Awards
He received the Paschimi Star, Samarseva, and Sangram Medals in addition to the President of India’s Home Guard and Civil Defense Medals. The Honorable Dr. Shankar Dayal Sharma, the President of India, presented him with the National Citizen’s Award in recognition of his remarkable contributions to the world of commerce. The Finance Ministry also gave him the Samman Patra for his contribution to the National Exchequer as the highest Gujrat tax payer.
REad also;
Areez Khambatta Wiki (Rasna Founder), Biography
